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Discretix' security solutions deployed on millions of handsets,
flash memory cards and drives across the globe
SAN MATEO, CA - 3 June, 2008 -
Your latest mobile device may be smaller, thinner and lighter,
but it is jam packed with content. Buoyed by the acceptance
of crossover devices like the SonyEricsson
Walkman phone and Apple iPhone, mobile device manufacturers
around the world are preparing for a makeover in the way the
most popular forms of digital content, from TV to Web pages,
are distributed and consumed. At the center of it all, is
a company named Discretix. "Broadcast and on-demand TV, movies,
gaming, eCommerce and all kinds of new mobile services-that's
what's in store for mobile devices in the next few years.
But without security, none of these services will be possible,"
said Gal Salomon, CEO and founder of Discretix. "The world
has come to realize that the kind of hardware-based, embedded
security we offer is the only practical and reliable solution.
" From its founding in 2000, Discretix placed its bets on
two principles that have since proven to be the bedrock for
mobile security technology: one, the use of a cryptographic
co-processor to provide core security infrastructure;
and two an integrated offering including protocols, API's,
and client applications providing the complete
security framework necessary to deploy mobile applications.
By incorporating security at the chipset level rather than
through the use of software, Discretix also reduces the risk
of attack or penetration. It delivers stronger, higher-performance
protection with minimal drain on battery power.
Global Reach
Discretix' pioneering mobile security solutions currently
furnishes content protection on millions of handsets, flash
memory cards and drives, including smartphone models from
manufacturers in Europe, Japan, the United States and Korea.
Its technologies are employed in products
from Motorola, Marvell, Renesas, SanDisk, SonyEricsson, Ericsson,
NXP, Spansion and CoreLogic, with other numerous agreements
in place.
Today Discretix is at the top of every listing of mobile
security firms. Gartner has ranked Discretix among the leaders
of the embedded security market in 2006 with a 32% market
share.
Discretix is the largest single company in the world dedicated
to embedded security, and has been named to the
Inc. 500 listing of the fastest-growing companies in the United
States. It also was a finalist for the 2007
Red Herring Global 100 Awards, honoring the most promising
private technology companies in the world.
Essential Element
Security is becoming increasingly critical for the new breed
of multi-use mobile devices. With the release of SDKs (Software
Development Kits) for Symbian-, Linux- and Windows Mobile-powered
smartphones as well as the Apple iPhone, third-party companies
can now develop add-on applications. With Discretix' CryptoCell®
embedded security present at the chip level, software developers
have a "safe sandbox" to play in, free from potential damage
to the phone's fundamental systems.
As mobile units are increasingly used as portable computers,
with users carrying flash memory to transport personal files
and other information, securing all of that storage capacity
has become a priority. Discretix CryptoFlash®
embedded security ensures that flash memory devices for both
storage and user authentication are safe from hackers and
thieves.
Mobile content, however, is the "killer app" that is providing
the most exciting buzz for Discretix. Live Mobile TV, games,
and downloads have all become commonplace; in addition, high-speed
WiMAX and Wi-Fi networks will allow users to access content
at broadband speeds no matter where they are. Discretix'
Multi-Scheme DRM and Mobile TV Security
Client solutions are essential for all these forms of
high-end entertainment, both to discourage pirating and to
enable a broad range of business models.
With an IPO anticipated for Discretix in 2009, Salomon is
enthusiastic about the company's future. "Sophisticated, real-time
multimedia content is the future of mobile devices, and content
protection is here to stay," he said. "In the eight years
since Discretix came on the scene, a consensus has been built
that embedded, hardware-based security represents 'best practices'
for protecting content. Security not just an option anymore-it's
a requirement, and Discretix is at the center of the need."
About Discretix
Discretix' security solutions are deployed in mobile and
flash memory devices, enabling the commercial distribution
of premium services and applications while protecting the
device and its contents.
Discretix' products include embedded security co-processors
and a broad range of software security applications. The solutions
are tightly integrated into the device, enhancing security
without compromising the user experience.
Discretix, a privately-owned company, serves the needs of
some of the world’s best-known semiconductor and device
manufacturers and has been consistently ranked among the leaders
of the embedded security market. For more information, please
visit www.discretix.com.
Discretix, CryptoCell® and CryptoFlash™ are trademarks or registered trademarks of Discretix, Ltd. Other products and trade names mentioned herein are the trademarks of their respective owners.
Discretix Contact :
Belinda Banks
SS|PR
+1 609-750-9110
belinda@sspr.com
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